Most people use IG hashtags ALL WRONG.
How do most people use IG hashtags? They stick them in the photo caption or in the comments section, right? They cross their fingers and HOPE someone finds them.
It's a passive strategy, not a proactive one.
And frankly, it's not a very good one.
You want to use the hashtags to FIND people, not wait for them to find YOU.
This puts you in the driver's seat. No longer are you waiting around, hoping someone finds you. Instead, you go out and you find them.
You need to target the hashtags your ideal customers are using when THEY post on social media.