an intimate, in-depth walk-through of my entire copywriting process and how I turn words into customers (from blank page to sale).

every single lesson you need to master persuasion copywriting (leveraging urgency, emotions, ethical manipulation, vulnerability, scarcity, supply and demand, and the persuasion curve).

best practices on visually formatting the content you write (including rules like the image-to-text ratio and emojis you should never use).

Instagram: specific instructions on how to write hooks, reels, captions, and carousels that captivate and convert your ideal customers (This is very comprehensive. There are 4 entire modules dedicated to best copywriting practices for each specific content type.)

Emails: specific directions on how to write subject lines, preview text, campaigns, and automations that nurture and monetize every single email address on your list (Guidance is also provided on when you should send emails.)

Facebook: clear guidelines on how to write posts that get clients and sales through Facebook and Facebook groups (Most people don’t realize that Facebook was the only platform I used to create a 7-figure business. It’s an underrated goldmine.)

Landing Pages: comprehensive requirements on every word you should include and exclude on a highly-converting landing page. (This includes what words you should have on the call-to-action buttons at the top, middle, and bottom of your landing page.)

Checkout Pages: this is where you make the sale. Because this page is so important, micromanaged details are provided so you can write words that are extremely optimized for conversion.

Ads Copy: expert guidance from Maria’s advertising manager, Rose, on how to write scroll-stopping copy for ads (We’ve spent over a million dollars on advertising, so we know what buyers want to hear.)

[bonus] a full breakdown of why case studies are critical to getting the sale when turning words into money (and what to do if you don’t have any case studies).

[launch bonus] access to my copywriting checklist which reveals the 9 things every piece of content must include if you want eager buyers. (As soon as you see this checklist, you’ll understand why your copy didn’t convert before.)